When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site in order to suggest the best products to you. We refer to this automatically-collected information as “Device Information”. 

We collect Device Information using the following technologies: 


  • Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit 
  • Log files track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 
  • Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site. 
  • The tracking is not associated with individuals, as we do not track how many pages a specific visitor looks through. We use this information to find out which areas of our website visitors prefer based on the amount of traffic to those pages. This provides the basis how we arrange modify the content. 


It’s important to note that we allow third party behavioral tracking such as Google Analytics. However, we will not use individuals’ information but the aggregate information to improve our website and service, which is stated below.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers) from Visa, MasterCard, American Express, Discover, Dinners Club, JCB, email address, and phone number. We refer to this information as “Order Information”. 

Some information Visitors provide through optional, voluntary submissions. These are voluntary submissions such as completing the “Contact Us” form, applying for a job opportunity, commenting on news, contests, and we may use your current location to help to find you the nearest store. We may also combine information you give us online with other information obtained from sources, transactions and communications. This may include, but is not limited to, data from online marketing, mobile marketing and direct mail. We may also combine this information with data that is publicly available and from other data we receive from reputable sources. This may include, but is not limited to, postal address updates and demographic data. All data combined and stored with the online data is protected by this Privacy Policy.

MINISO Canada sometimes holds contests in which we ask for some contact information like the email address and phone number, the demographic information like the age, gender and location, and customized information like preferred products. In some case visitors may be asked to fill out a brief survey or upload a photo, which are not limited, to exchange for allowing such visitor to enter the contest. The customer’s contact information is also used to contact the visitor when necessary and to notify you if you are a winner. Visitors may opt-out of receiving future mailings; see the choice/opt-out section below. Demographic and profile data is also collected at our site. We use this data to tailor our visitor’s experience at our site, showing them content that we think they might be interested in, and displaying the content according to their preferences. Any contests will be subject to special rules which will be identified on this website. 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. 

How do we use your personal information? 

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: 
- Communicate with you; 
- Screen our orders for potential risk or fraud; and 
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. 

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). 

MINISO Canada and uses website navigational information to operate and improve the website content and optimize the website structure. We may also use website navigational information in combination with data about MINISO to provide personalized information. And we may share aggregate information about our visitors with advertisers, business partners, sponsors, and other third parties. For example, we might divide’s visitors into various age groups by percentage. This data is used to customize website content and advertising to deliver a better experience for our visitors. In no event will MINISO Canada share individual identifying information about such user with any third party except to provide products or services you have requested, when we have your permission, or under the following circumstances:

(A) We provide the information to trusted partners who work on behalf of or with MINISO Canada under confidentiality agreements. These companies may use your personal information to help Miniso Lifetsyle Kenya Limited and to communicate with you about offers from MINISO Kenya  and our marketing partners. However, these companies do not have any independent right to share this information. 

(B) We respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims;

(C) We believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of Miniso Lifetsyle Kenya Limited and terms of use, or as otherwise required by law;

(D) We transfer information about you if Miniso Lifetsyle Kenya Limited and is acquired by or merged with another company. In this event, MINISO Canada and will notify you before information about you is transferred and becomes subject to a different Privacy Policy.

Sharing your personal Information 

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here: 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

Behavioural Advertising 

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at 

You can opt out of targeted advertising by using the links below: 
- Facebook: 
- Google: 
- Bing: 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: 


Do not track 
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. 

Your rights 
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. 

Additionally, if you are a European resident we note that we are processing your information to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. 

Data retention 
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. 

Contact us 
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at or by mail using the details provided below: 

Miniso Kenya
Miniso Lifestyle Kenya Ltd, Deniss Pritt Rd, Kilimani, Nairobi, Kenya 00100