Multi Channel & Marketing


Due to the pandemic, social media platforms have become another channel of life consumption for most people. MINISO superior products have been favored by many influencers in India, and share their recommendations about MINISO items.

MINISO has its own WhatsApp community for every store in India, recommending and release product coupons becomes one of the daily online marketing activities. At the same time, the MINISO stores began to carry out the live stream and show product usage features and scenarios in an interestingly way, to provide consumers with a quality online shopping experience.

Also in October, MINISO opened the Anna Nagar store in Chennai, with an area of 130 sq.m. Under the global pandemic, two new stores in The Indian market were opened successfully within a month. Throughout October, MINISO opened new stores in several places, such as in the United States, Canada, Nigeria, Colombia, Spain, France, Cambodia, and Saudi Arabia.

Until now, MINISO as a lifestyle product retailer, offering high quality household goods, cosmetics and food at affordable prices. MINISO has opened more than 4,200 stores in over 80 countries and regions in just 7 years. As a product-driven global creative retailer, MINISO pays attention to interacts with consumer marketing through multiple channels. Because MINISO has deep insight into the young consumer groups and is good at developing products according to consumer preferences in different markets around the world. Therefore, it can bring a more relaxed, pleasant, consumption experience to consumers.