Since the end of 2019, MINISO and Disney reached a joint product development of the Mickey series in China. After achieving excellent product reputation and sale performance growth in China, Disney has full confidence in the sales of this series in MINISO stores throughout the world. Therefore, it gradually opened up permission to cooperate with MINISO in global markets. Vietnam, Malaysia, the United States, Thailand, and other markets will soon be indulged with genuine, high-quality, and affordable Mickey x MINISO products.
This time, the new Mickey series selected three stores as the initial launch in MINISO Singapore. Products included Mickey, Minnie, Donald Duck, Winnie-the-Pooh, and other classic and cute animated products, with more than 200 SKUs. The products covered multiple categories of home and living furnishings such as socks, combs, toothbrushes, storage, laundry bags, which became the TOP10 sales of the day. The most important reason for being so loved by Singapore consumers is that the price of the product is very surprising, ranging from 4.9 SGD-7.9 SGD where the sales of 5.9 SGD bracket is the highest.